Returning to the theme of finding your niche – Success story

Hoodies with ears. Yep, that would be a niche product.

Always nice to find a fun story that makes a serious point.  This lady just does one thing.  It may not be forever and she will need to be on her toes to sustain it but Google came calling because she created a niche and stuck to it.  She also got free publicity in a major newspaper.  Good for her!

http://www.vancouversun.com/business/smallbusiness/Small+business+Jumping+into+niche/7400540/story.html

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About rupertwhiting
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