What a 9-Year-Old Can Teach You About Selling | Inc.com

I was talking with a client a week or two ago about how he is being encouraged to do a workshop on a topic that should lead to some new business for him. However, rather than call it something straight forward like “Find out how we can save you time and make you more money”, the event was going to be titled “The reinvention of the distributed workplace – a new paradigm” or something so loaded with jargon that even we had to work hard to see if that was what his product was really about.

I have heard the Grade 5 test before (if a grade 5 student can understand it then it’s a good presentation) and it seems to work for sales pitches too.

Let’s face it, your audience can ask for more details and you can be well prepared for them but you don’t really impress anyone with jargon. Feature-shock kills more deals than anyone cares to acknowledge and I am glad that this article bears that out.

What a 9-Year-Old Can Teach You About Selling | Inc.com.