What is your credo? Share to win!


Get this book for inspiration on why and how to set a purpose for your company.

I was just reading this awesome book, Built to Last by Jim Collins and Jerry Porras.  It is incredibly well written and researched and it tells me what I have known for a long time but until now had lacked the data to back me up.

Suffice to say that businesses with a purpose, businesses who look beyond profit and businesses with underlying value do better in the long-run than those without.  I can only assume that they are also much nicer places to work.  All of these stellar businesses make profits, huge ones generally but that is not their raison d’etre, something far more compelling and unifying is at their core.

I have  this fundamental conversation with all of my clients.  Some really struggle to nail what their credo (their statement of intention) is.  We work together to build the business as best we can based on their vision but knowing all along that when the penny drops on why they really get out of bed in the morning their results will rocket.  Some still haven’t found it.

It would be poor coaching for me to suggest my own examples for what might be my clients’ credo so I wanted to ask you, my audience of business owners and successful professionals, to reply to me in private with your written statement of purpose or mission so that I may use those as real-life peer-to-peer examples.  These will spark the thought process in my clients both now and in the future.  Your mission may launch many others.  If you would like to state your occupation or sector and have me omit that example when dealing with your potential competition then I will be happy to oblige.

All respondents will receive a copy of Brian Tracy’s e-book Eat that Frog and the winner with the most compelling “I have to work with/for that person/business” statement will win a month’s free coaching from me valued officially by Mastercard as PRICELESS.


Revisit your vision


Sometimes you can “get religion” when something really works for you and I confess that I may be guilty of this this morning but (to slaughter a great Woody Allen line) just because I’m excited to share doesn’t mean it’s not really important.

Yesterday afternoon I went back to rewrite my vision, mission and values statements.  Whereas before the vision was foggy it was now crystal clear.  Where before my mission was wishy washy, it is now strong and where before my values were plentiful and polyanna they are now focussed and meaningful.  It has made a huge difference to the decsions that I have made since and I wish the same for you.

It was about 6 months since I had attempted this exercise and I’ve grown a lot and learned great deal in that time I am sure that the same can be said of you.

You may like to take a couple of hours of total quiet and do this exercise:  Sit down somewhere comfy with a pad and pen to hand.  Sit still.  Think of nothing for an hour (as best you can).  Use the notepad to jot down the to-do’s that inevitably come up in the first few minutes but after five, maybe ten minutes put that to one side and don’t use it again.  You have captured the urgent things,you’ll get to them later.

Now, don’t listen to a word you think for the first 30 minutes or so.  Then after a while you’ll find yourself coming up with great ideas and exciting opportunities.  Don’t write these down either they are just the teasers.

At the end of the first hour get up and write the Heading “MY VISION” then write what comes to mind.  Don’t filter or second guess and for goodness sake don’t judge it as possible from where you are today.  When you are done with that heading then write the heading “MY MISSION” and do the same and then “MY VALUES” and do the same.  Remember, don’t filter just brain dump.  You may refine then later.

When you have done that, sit back and read what you just wrote.  How much more powerful a vision is that for you and your life than you had before?  My bet is that you’ll be blown away.

Let me know how you get on.  I hope it is as powerful for you as it was for me.  Good luck.

If you would like more details on how to complete this exercise then feel free to comment here or email me at rwhiting@focalpointcoaching.com.